Metalabel
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Back coverFront cover: A New Creative Era
01Scenes Shared spaces Collectives Metalabels Creativity Care Learning EmergenceGroup chats Dark Forests Metalabels Memes Creativity Learning Care EmergenceYESYESYESNOCOLLECTIVEINDIVIDUALONLINEOFFLINEIntrospection Focus Self-care Creativity LearningCreator Economy Thirst traps Envy Competition Attention-seeking
THE CREATIVE STATUS QUO HAS MADE US LONELY CONTENT MACHINES PRESSURED TO POST WITH UNNATURAL QUANTITY AND FREQUENCY TO PURSUE OUR LIVELIHOODS AND EXPRESS OUR WORK WE PLAY SOMEONE ELSE’S GAMECALL FOR A NEW CREATIVE ERA
BUT WE DON’T WANT TO GO VIRAL WE JUST WANT THE BASICS: TO MAKE WORK WE’RE PROUD OF WITH PEOPLE WE RESPECT AND WHO RESPECT US THAT’S TRUE TO OUR INTENTIONS AND WHO WE ARE AND ARE NOTCALL FOR A NEW CREATIVE ERA
WE WANT A NEW CREATIVE ERA WHERE OUR WORK CAN BE VALUED WITHOUT COMPROMISING OUR OR ITS INTEGRITY WHERE IT’S NORMAL TO MAKE WORK BECAUSE IT FEELS RIGHT, NOT TO PLEASE AN ALGORITHM WHERE OUR WORK IS MEANINGFUL IF WE'RE PROUD OF IT, NOT BECAUSE IT WON ATTENTIONCALL FOR A NEW CREATIVE ERA
WE’RE PAST INCREMENTAL REFORM OR WAITING FOR CHANGE WE NEED TO IMAGINE, CONSTRUCT, AND EXPERIMENT WITH ALTERNATE SYSTEMS NOW A NEW CREATIVE ERA THAT EXTENDS BEYOND SINGLE-PLAYER CREATOR ECONOMY GAMES WE WANT TO WRITE NEW RULES WITH OTHERS WHO FEEL THE SAMECALL FOR A NEW CREATIVE ERA
☼Tools, customs, and norms that help likeminded groups of people share resources, ideas, and supportMultiplayer collaboration: ☼Ownership and control: Distributing ownership and influence among groups to achieve broader agency, financial power, and decision-making
☼New income: New pathways to funding work and livelihoods☼Dark Forests: Intimate digital and physical spaces where people can safely gather with others who share interests and ways of being☼Context over content: Increased control and care for where and how our work is presented☼A post-platform web: Where our identities and our work belong to us and are portable and under our control☼Post-individualism: Building new institutions based on shared values and identities
LONELY CREATORFollow me Click like and subscribe Out now More to come Watch this Please shareI need funding No alternatives Not enough time Have to grow my audience Does anyone care?SAYSTHINKSDOESFEELSAnxiety Alienated Desire for acceptance Needs to be seen Afraid of looking cringePosts Pitches Promotional labor Engagement farms Platform games
LONELY CREATORSCOLLECTIVESECOSYSTEM
A TE NSPA TE S AT ERNS A T NSPATTERNS ATTE PAT ERNS A T NS ATTE Release clubs where groups of people who share the same point of view release work, collaborate, and support one another economically, emotionally, and creatively.Metalabels:World-building: A path to creative resilience that produces a safe creative space separate from the earthly realm; a connection to the larger entity you channel to create art; and a new source of creative confidence and strength.
Accessible dark forest spaces where people can intimately create, share, and conspire.Group chats:Shared treasuries: Emerging normalization of shared income and pools of money directed towards agreed-upon projects and goals.Structures for social and online spaces that balance empowered individual agency and shared group decision-making.Heterarchies: Protocols: Shared sets of rules that establish norms for behavior, practices, relationships, and actions across a network.Collections of people brought together around shared interests who become participants and practitioners of those same interests — the act of gathering becomes an act of growing.Scenes:
PROVOCATIONSHOW CAN WE TURN ZERO SUM INTO POSITIVE SUM? CAN THERE BE NEW INCOME WITHOUT AN INCREASE IN FINANCIALIZATION AND SPECULATION? HOW CAN WE SHARE OUR WORK AND DISCOVER THE WORK OF OTHERS WITHOUT CORPORATE SOCIAL MEDIA?
PROVOCATIONS WHAT ARE WE DOING ALONE THAT WE COULD BE DOING TOGETHER? IS THE INTERNET MAKING US LONELY?
JOIN USJOIN USJOIN USJOIN USJOIN US
How to find collaborators? How to work with others (practically and emotionally)? How to share resources? How to share audiences? How to communicate together? How to make decisions? How to balance individuality and collectivism? What are the benefits of creating as a group? How to get funding as a group? What are formats and containers for coming together?WWW.NEWCREATIVEERA.COM
R.08METALABELCALL FOR A NEW CREATIVE ERAWORDS WORDS CODE WISDOM ENGINEERING WISDOM DESIGNYANCEY STRICKLER AUSTIN ROBEY LAUREN DORMAN ROB KALIN BRANDON VALOSEK ANNA BULBROOK ILYA YUDANOV
Metalabel is a project that helps creative people collaborate and support one another.

We want a new creative era
with others who want the same
learn and explore with others
moved by this spirit
online and IRL in NYC

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Metalabel